Saturday, August 20, 2022

Craft

If you know me at all, you know I truly love my job (most days). One of the things I love is the mission and values this company espouses and how well they line up with my personal mission and values of putting people first and making meaningful connections. I also love that Starbucks invests heavily in the training and continuing growth of its employees. To that end, this month the company has been providing special training sessions for all levels of employees across all of its stores, the theme of which has been "craft." I have been both a trainer and a trainee in various sessions and have found the topics insightful not only for work, but also for life. 

Many dictionaries define "craft" as "skill," but Starbucks expands the definition to mesh skill, care, and beauty. To me, this is a more accurate definition. The idea is that true craft is not just a technical skill, like being able to make a decent latte. True craft must involve the heart. And when that happens, beauty is created. According to all training materials I've ever seen, the company believes "craft" has much less to do with the act of coffee making than the ability to connect with people. The heartbeat of what I do every day--both professionally and personally--is human connection. This is my craft. And I want to make sure I hone my craft by practicing bringing skill, care, and beauty to every interaction I have with others. Sometimes this is difficult, but craft is not really ever something you are born with; it is something you have to develop. It's something you become good at through practice. So, if I want to see my craft perfected, I must be willing to put in the effort. I will not always get it right, but I will not give up trying. 

The parts of the training I've been involved in this month have had a particular focus on leadership and coaching. In the class I attended this week, we were asked to think of and share examples from our personal lives of coaching as "craft." I immediately thought of something to share. The football coaches at my oldest son's school hosted a football camp for moms of players last weekend. The head coach was the first to speak to us when we arrived. This man has Parkinson's, which causes his speech to be delayed, but his message came out clear. He stepped up to the front of the room, slowly and deliberately proclaimed the fact of his disease, and then said this: "This does not in any way affect my ability to coach your kids, and it certainly does not affect my ability to love your kids." This is a person who understands his limitations and owns them but who does not let those limitations keep him from his craft. With skill, care, and beauty his craft is accomplished daily. He obviously loves the game of football, but his craft is not simply teaching kids how to play or win the game, though he has the skills to do that and that is the job he was hired to do. Because he truly cares, his craft is made beautiful in the lives he touches year after year and through a ripple effect on other lives. His craft is not really about football, just as my craft is not really about coffee. Like this coach who invests his whole heart into the kids in his football program, the aim of my life is this: to own my limitations, but to not be limited by them, bringing skill, care, and beauty to every interaction I have with every person, thus perfecting my craft, both on and off the clock. 


What's your craft?